What is Digital Marketing?
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Pay-per-click & paid social advertising
- Content marketing
- Email marketing
- Social media
Search Engine Optimization (SEO)
Search Engine Optimization, or “SEO” for short is the use of getting website traffic for ‘free’, i.e. through organic sources or ‘natural’ searches. There are a number of factors that go into a search engine’s algorithm, including the age of your domain, mobile-responsiveness, user experience, page speed, as well as the technical optimization of your content, and many more.
Pay-per-click & paid social advertising
Pay-per-click a digital marketing model in which advertisers pay a fee for each time one of their ads are clicked. This is essentially buying visits to your website, rather than earning those visits organically. This is an effective way of receiving traffic almost instantly, without organically retrieving visits.
Content marketing
Content marketing is a type of marketing that involves the creation of shareable online material, such as videos, blogs, and news stories e.g. top ten lists, which is written with the intent to stimulate interests in its products of services. Is is the strategic approach of creating and distributing content that your audience feel is valuable, relevant to attract and retain a defined audience. Ultimately, this is to drive potential action e.g. purchasing of your product or services.
Email marketing
At the most basic level, email marketing is using email to promote your business. Email marketing automation is a way to cultivate a following, or relationship with your potential customer or fans. The idea is to keep your customers informed of your brand, to showcase offers, and for them to get to know you more as a brand. Some people think email marketing is outdated due to the introduction of social media, but they could not be more wrong. Email marketing can help build trust with your customers, as well as keep them engaged.
Social media
Social media is a form of marketing used to connect to your audience with your brand, which involves publishing great content, while listening and engaging with your target audience. The major social media platforms at the moment are Facebook, Instagram, Twitter, LinkedIn, and YouTube.
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