Is it worth setting up a Twitch Musician Stream?
Imagine being paid to perform for an engaged audience of thousands every night, all from the comfort of your own home. A successful live streaming channel on Twitch can get you there… but only if you play your cards right.
According to Twitch Tracker, the ‘Music and Performing Arts’ category had an average of 25.2k concurrent viewers as of July 2020, and the number is only growing. Artists like Matt Heafy, Logic, and Ducky have already seen great results, but getting those results requires strategy and effort. Here’s what you need to consider before you sign up…
What are the benefits of a Twitch musician stream?
When you consider the potential view count of a Twitch music stream, you’re going to get far more eyes (and ears) on your music than you would through other media sources. It’s entirely possible to build a fanbase by forming partnerships with other streamers or by gradually cultivating your own reputation. The platform is so effective at amplification that HANA and Grimes have both used it to promote album launches by previewing live tracks and answering fan questions.
Earn extra revenue
Revenue generation isn’t always easy for musicians — when you aren’t touring or selling merch, you aren’t earning. Twitch’s partnership program gives musicians the opportunity to monetise content and earn through channel subscription fees. It also provides another outlet for merch sales.
“When I’m at home, I make significantly more from Twitch streaming than I do with Trivium,” Matt Heafy recently told Forbes. “I’m able to make money doing what I should be doing off tour: staying conditioned, practicing, and being ready for a tour at any given moment.”
Hone your skills
Live music is only one facet of a Twitch music channel — many content creators also give tutorials and talk through specific techniques or practice methodologies. Not only does this give fans a deeper insight into the skills behind the music (boosting your credibility) it also means your skills are kept consistently sharp.
Unlike IGTV or YouTube, Twitch facilitates two-way interaction with streamers. It invites the viewer into the streamer’s home and provides instant gratification through direct and frequent contact.
In a recent interview about his seven figure partnership with Twitch, American rapper Logic said: “I think [Twitch is] a powerful platform that allows me to connect with my fans in the best way possible. And the safest way possible for someone in my position.”
What are the drawbacks?
Not for casual use
If you want to make it big on Twitch, you’ll need to be consistent. By creating and publicising a content schedule (and sticking to it) you’re more likely to build a loyal fanbase. Why would anyone pay to subscribe to your channel when they aren’t getting regular content?
Unless you’re already a household name within music or known within the online gaming scene, success on Twitch may be a slow burner. You’ll need to invest time and effort into regular streaming sessions to gain any real traction and it could take months before you start to see those results.
Strategy is needed
To get the best out of Twitch, you need to approach it as a marketer and promoter as well as a musician. Your channel should have a clear digital marketing strategy from the start, complete with achievable goals and targets. You’ll also need to promote your schedule properly, cross-pollinating your social media channels to maximise the number of viewers in your live streams.
Always add value
There are thousands of music streaming channels on Twitch, so you need to bring something unique to the table. Your channel should occupy its own niche and focus on giving the viewer something they want — whether that be Q&As, live practice sessions, music tutorials etc. What can you offer that’ll hook viewers and keep them coming back?
How to get set up on Twitch
Sign up on the website and use the ‘Settings’ page to fill in your details. Once you’re all set up, you can start customising the front end of your channel by going directly to your new channel page. You’ll need a webcam, microphone, audio interface, and a consistent upload speed of 6Mbps before you can start live streaming.
For more information, you can find a musician’s how-to guide over on the Twitch website and a recommended equipment guide here. If you’d like help creating your streaming strategy or promoting your channel, reach out to our team today.
Copywriter, blogger, author and general menace.